Anyone who has been on an Innospace Boot Camp or workshop will know all the facilitators are fans of the Simon Sinek thinking about Why the organisation exists – rather than the technicalities of how the organisation functions and what it does.

It is a challenging idea which requires people to think beyond the basic business model.

Finding your Why can be a critical factor in differentiating your product and/or service but it requires a different way of thinking. Just developing this way of thinking can transform your approach and your business.

Finding your Why is important for all start-ups but is also important for existing businesses as they grow and evolve.

This workshop helps you find your Why and develop the results into a business model that supports your brand and makes you truly proud of your business.

The workshop is highly interactive, and you will work with and share ideas with a range of other entrepreneurs and start-ups.

Spoiler – if you think your why is to make profits then you’re in for a surprise.